A company currently provides service to its customers using a call center and spreadsheets, Because of the lack of systems, there is no ability to track how successful agents are. In addition, the ordering system cannot be easily accessed by service agents, costing valuable time and hurting customer satisfaction.
What should a Solution Architect say to convince the company to shift to a connected B2C Solution approach?

• A. Agents can utilize SSO to launch an 'Order on Behalf of' storefront experience within the B2C Commerce UI.
• B. Agents will have a better interface using Service Cloud and B2C Commerce with Heroku.
• C. Agents' success rates will be better measured after helping the company define ROI KPIs together.
• D. Agents will have easy access to customer data to provide a better service experience when customers call in.

A university is considering using Experience Cloud so its students can interact with advisors who have Service Cloud licenses. The university would like to offer the easiest path for existing students to log in while still maintaining security. They have an on-premises Active Directory identity provider and use Google Workspace (formerly known as G Suite) for student email addresses.
What should a Solution Architect recommend?

• A. Implement Aloha template for students to access email with Salesforce Authenticator app.
• B. Implement OAuth 2.0 authentication protocol with Google Workspace as Service Provider.
• C. Implement Social Sign On with Openld Connect and Google Workspace as Auth Provider.
• D. Implement Active Directory and Salesforce Identity for SAML delegated Single Sign On.

A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
Choose 2 answers

• A. Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
• B. Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.
• C. Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.
• D. Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an account before making their first purchase.
Which system creates the customer ID and which system creates an additional ID to use as the customer primary record?

• A. A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.
• B. Service Cloud creates a customer ID and an additional ID to be used as the primary record.
• C. Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.
• D. B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.

A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails.
All data must be encrypted at rest to comply with the merchant's security standards.
Which solution is appropriate?

• A. Field Level Encryption
• B. Transparent Data Encryption
• C. Shield Platform Encryption
• D. Tokenized Sending